Listings with video walk-throughs are given a boost in Zillow's search algorithm, resulting in more views and saves on average. Search order is largely based on user personalization and user behavior, but the only way as an agent to influence your listing’s ranking is by adding a video! In addition, each time a video is uploaded to Zillow to a listing an email notification is sent to potentially hundreds of buyers – any Zillow user who has saved search in the area of the home. This email lets them know that a video has been uploaded to a home in their area and invites them to take a look. These benefits from Zillow add greater visibility to your listing and help you find more qualified buyers, as you’ll be talking with buyers who can watch a video of the home before contacting you and using your time.

Also, Millennial home buyers are coming to expect media options beyond just photos when they search for a home. In this year’s trends report, Zillow found that "Tech-savvy Millennial and Gen Z buyers may find greater value than older generations in using video/live virtual or 3D tours to help them make decisions. 45 percent of Gen Z and 41 percent of Millennial buyers find watching a recorded video of a home very or extremely important in helping them decide on their home" ( -2018 Zillow Trends Report)